Amazon Product Copywriting Tip #5 of 27: HIDDEN OBJECTION IDENTIFICATION
Amazon Copywriter Email Training Day 5
TRANCE WORDS RESEARCH
for New and Revised Amazon Product Listings
(SPREADSHEET BLUEPRINT)
Before you read this make sure you follow the Hypnotic Amazon Copywriter instructions for Day 1 Here
Let's get right back to it!
By now you've discovered how to...
- Ethically spy on your Amazon Seller competition...
- Uncover the top selling Amazon products in your niche (so you can make yours better)
- Reverse engineer their products and benefits...
- Discover human driven SEO keyword terms you'd like to weave into your Amazon listing
- Unearth their "Technologies..."
- Mine for your customers deep psychological questions (what they expect you to answer in your Amazon Description, but never tell you ahead of time...)
- Uncover your customers 'buyer trigger hot buttons'
- Locate the words that help your customer drop their guard and go into a buyers trance
So now it's time for Step #9: HIDDEN OBJECTION IDENTIFICATION Amazon Sales Listing
Now you may think that you already know all of your customers objections, I mean their obvious, right?
You'd be surprised.
The research you'll complete today delves far beyond your average 'cost, time, simplicity' research, as you'll soon see.
1. Open up your Amazon Product Copywriting spreadsheet
2. Go back to your competitors testimonials
3. Look for OBJECTIONS
What are you truly looking to find when you're reviewing objections?
The JUICY STUFF...
Look for words like:
"I tried..."
"I didn't like..."
"I wanted more..."
"I wish..."
You'd be surprised.
The research you'll complete today delves far beyond your average 'cost, time, simplicity' research, as you'll soon see.
1. Open up your Amazon Product Copywriting spreadsheet
2. Go back to your competitors testimonials
3. Look for OBJECTIONS
What are you truly looking to find when you're reviewing objections?
The JUICY STUFF...
Look for words like:
"I tried..."
"I didn't like..."
"I wanted more..."
"I wish..."
EX: "I bought this product
because I’d
tried Widget ABC, and I didn’t like it because ___________”. The
reason they bought your competitors product…that sentence after ‘because’…is pure gold. When you’re competing with the
best
in your
Amazon
niche,
and all you have are your
WORDS to SELL.
The person who leverages the power
of those words to overcome
objections will win
every time!
Of course, you’ll never effectively overcome objections, unless you
know
what your
customers
potential objections are…so get
to digging.
(You get extra bonus points if you laser-focus in
on the objections your
competition is overcoming…however, a word-to-the-wise…not every objection they use their ‘sales words’ to
overcome is an actual customer
concern, and your
space is limited, so choose wisely!)
This easy to follow, 27 step blueprint walks you through how
to write your AMAZON SALES PAGE so you stop sending your competitors sales on
Amazon and start swiping theirs.
See, now you don’t have to waste time watching another
video. You can go solve your own problem now by clicking on the link below and downloading
your very own copy. I’m only leaving it up until I’m done creating my Ultimate
Amazon Seller Training so if you want it, go now and download it before you get
distracted…
Comments
Post a Comment
I believe the more we help each other, the faster we all succeed so please leave your comment below and thank you for sharing!
Mad Love for Your Amazon Empire,
Diane Boerstler, M.NLP
The Hypnotic Amazon Copywriter